by Marc H. Rudov | June 12, 2015 | Article
The big cyberspace news, aside from Chinese hackers invading all US government employees, is the resignation of Twitter’s CEO, Dick Costolo. Silicon Valley tongues are wagging — praising and blaming Mr. Costolo — in the face of Twitter’s 50%...
by Marc H. Rudov | June 4, 2015 | Article
Everything the CEO does, or should do, has one objective: generate revenues — profitably and sustainably. That’s why branding is the CEO’s #1 priority: a strong brand sells. A strong brand is an asset. Assets, including physical plant and employees,...
by Marc H. Rudov | May 19, 2015 | Article
The child’s game of hopscotch is a fitting metaphor for fleeting management trends. The “experts” endlessly hop from one topic (Six Sigma, continuous improvement, Sarbanes-Oxley, cloud computing, content marketing, social media, Big Data) to the...
by Marc H. Rudov | May 14, 2015 | Article
If you’re pushing products, technology, and jargon on your customers, you’re punching them in their heads. Ouch. Not a good idea: it hurts you and hurts them. There is no cerebral purchasing, so why is your salesforce constantly engaged in senseless...
by Marc H. Rudov | May 4, 2015 | Article
Most people are followers: they crave to blend in, to be accepted. They believe speaking out with opinions that differ from the “consensus” of a social group, business, professional organization, university, or political party will engender discord, even...
