by Marc H. Rudov | April 28, 2015 | Article
People are cursed with the infatuation gene. When strong emotions blind them, they inflate the values of cars, homes, tulip bulbs (in 1637 Holland), stocks, other people, and, let’s not forget, technology — resulting in illogical overpayments that they...
by Marc H. Rudov | March 1, 2015 | Article
Silicon Valley is a high-octane, product-centric jungle, where branding (yuck!) is viewed with skepticism and derision. After all, this strip of Northern California isn’t called Solution Valley, is it? Newsflash: people buy solutions (value), not products....
by Marc H. Rudov | February 25, 2015 | Article
RadioShack recently declared bankruptcy, and Sprint took over 1750 of its 4100 stores. Why? You may deem this a counterintuitive move: the Internet was supposed to obliterate bricks-and-mortar retailing. After all, Staples recently combined with Office Depot, because...
by Marc H. Rudov | February 17, 2015 | Article
In 1869, Louis Sullivan, the Boston-born “father of skyscrapers,” asserted that form follows function. Function is purpose. All successful designers follow Sullivan’s axiom. Unsuccessful designers build products based on love of technology, with no...
by Marc H. Rudov | February 2, 2015 | Article
According to the “experts,” Budweiser’s puppy-horse commercial, in Super Bowl 2015, was America’s favorite. Here’s what that ranking means: it’s the least likely to sell beer. This spot is making people cry, but they’re not...
