by Marc H. Rudov | November 9, 2014 | Article
The title of this article is misleading. Technically, Republicans can’t rebrand — because they have no brand. None. They need one, fast. But, as you can read, I don’t question herein whether Republicans can rebrand but whether they will rebrand....
by Marc H. Rudov | November 1, 2014 | Article
When you imitate your competitors, you limit your company’s growth, investment potential, visibility, and profitability — essentially trapping it in a box. Is this the outcome your shareholders expect or want? Is this the legacy you desire? I doubt it, on...
by Marc H. Rudov | October 24, 2014 | Article
Recently, a venture capitalist, who had read my book on branding for CEOs, asked my opinion of Amazon’s brand. I couldn’t fathom it. Amazon’s sell-everything-to-everyone model, I averred, is unbrandable, not to mention, unsustainable. When trying to...
by Marc H. Rudov | October 17, 2014 | Article
I read with extreme interest Fortune’s recent expose on IBM, especially its CEO, Virginia (Ginni) Rometty. As the company’s ninth chief executive, Ms. Rometty’s mission is to shake up, modernize, and streamline a behemoth. If the Ebola pandemic has...
by Marc H. Rudov | October 13, 2014 | Article
MSNBC’s brand is in the toilet. The left-leaning network is imploding, now trailing the flailing CNN. Yet, Phil Griffin, the president of MSNBC, said: “We have a good brand, a strong brand. But we’ve got to get outside Washington and open up our aperture a...
