by Marc H. Rudov | October 8, 2014 | Article
If you respond with a “SIC” answer to the question, What does your company do? your brand is SIC. SIC is a government-standardized system for generically classifying companies by industry codes. Researchers use SIC codes to analyze industry...
by Marc H. Rudov | September 30, 2014 | Article
I recently watched the webinar (online seminar) of a Silicon Valley tech company and wasn’t disappointed: it was predictably awful. For 21 minutes, prior to the product demo, the rapid-firing host force-fed his online audience with product features, big-name...
by Marc H. Rudov | September 16, 2014 | Article
Many CEOs worship Millennials and base their corporate strategies on chasing them. IBM’s Virginia Rometty is a perfect example; I discuss why in Be Unique or Be Ignored: The CEO’s Guide to Branding. Why is this callow, coddled group of 20-to-30-somethings,...
by Marc H. Rudov | September 10, 2014 | Article
Everybody remembers Robert De Niro’s famous line from Taxi Driver: You talkin’ to me? It’s #10 on the American Film Institute’s top-100 movie quotes. De Niro impersonators always use it, while making the “De Niro face.” Memorable...
by Marc H. Rudov | September 7, 2014 | Article
The CEO of a fledgling tech startup approached me for branding help. “What is your biggest problem?” I asked. “We’re a hammer in search of a nail,” he replied. Translation: We’re a hazy solution in search of a yet-to-be-determined...
