by Marc H. Rudov | August 29, 2014 | Article
Patent lawyers can’t brand; there’s a good reason: branding and patenting are antithetical. Yet, the patent mentality pervades branding, especially in high-tech precincts. The US Patent and Trademark Office (USPTO), an agency in the Department of Commerce,...
by Marc H. Rudov | August 19, 2014 | Article
Moneyball, starring Brad Pitt, is not only a great baseball movie, it’s an extraordinary tutorial on management, a spellbinding story about Billy Beane, newly appointed GM of the Oakland Athletics, struggling to buck the traditional way of building and managing...
by Marc H. Rudov | August 15, 2014 | Article
Those from my generation can remember playing as children (we didn’t have video games, Facebook, Instagram, smartphones, or helicopter parents), when, suddenly, the familiar tune of the Mister Softee truck filled the air. No matter our location or activity, we...
by Marc H. Rudov | August 12, 2014 | Article
Robin Williams, who tragically died yesterday, was a branding icon: He epitomized “unique.” Some of your friends will claim a person or thing to be very unique or pretty unique. Impossible. Unique literally means one of a kind. Unique has a binary quality:...
by Marc H. Rudov | August 7, 2014 | Article
Woody Allen had a funny standup bit in the ’60s, in which he suspected his appliances of conspiring against him while he slept. We laughed at his neurotic scenario because it was impossible and idiotic. Technologists are now feverishly working to make it...
