by Marc H. Rudov | December 11, 2012 | Article
Clarence Otis, CEO of Darden Restaurants, owner of Olive Garden and Red Lobster, recently experienced negative brand and earnings consequences from knocking Obamacare — as did the CEOs of Applebee’s and Papa John’s. They backpedaled afterwards. In...
by Marc H. Rudov | September 30, 2012 | Article
Generic Jargon Junkyard Recently, after judging yet another tech firm’s homepage incomprehensible, I received this mind-numbingly incompetent response from its founder: Branding? Why? Who cares? Do you realize we’re in the B2B [business-to-business] space?...
by Marc H. Rudov | September 21, 2012 | Article
Here’s pithy news that didn’t shock me at all: About three-quarters of venture-backed firms in the US fail, according to findings of Shikhar Ghosh, a senior lecturer at Harvard Business School. This number is three times higher than what’s usually...
by Marc H. Rudov | August 10, 2012 | Article
On June 24th, Rupert Murdoch tweeted: “When is Romney going to look like a challenger? Seems to play everything safe, make no news except burn off Hispanics.” The essence of Mr. Murdoch’s observation: Mitt Romney has no brand. Proof of a powerful...
by Marc H. Rudov | August 6, 2012 | Article
Blind to Folly Silicon Valley has OCD: obsessive cloud disorder. No jargon occupies the Silicon Valley lexicon more than cloud computing — except social media and mobile. Cloud has become an absolute obsession, and a ridiculous one at that. The danger with...
