by Marc H. Rudov | June 7, 2011 | Article
On June 6, 2011, Steve Jobs, emerging briefly from his medical leave, made a rare branding blunder in a product announcement: incorporating “cloud” in its name. Jobs heralded Apple’s free iCloud service, which allows users to store remotely their...
by Marc H. Rudov | April 7, 2011 | Article
This article is also published at WorldNetDaily and American Thinker. There’s a remarkable correlation between the power of government that people tolerate and the kinds of technology they embrace. It is no coincidence that Americans are now overwhelmed with invasive...
by Marc H. Rudov | January 6, 2011 | Article
By now, I’m sure you’ve seen Microsoft’s series of “to the cloud” commercials. These spots, as demonstrated in the clip below, make two fundamental branding errors: 1) selling “the cloud,” yet another generic, nebulous form of...
by Marc H. Rudov | July 26, 2010 | Article
The other day, I caught a rerun of the iconic 1987 hit Wall Street, starring Michael Douglas and Charlie Sheen. Always one to glean a fresh insight with every repeat of a great movie, I found in this screening a branding gem. Bud Fox (Sheen), a trader in a brokerage...
by Marc H. Rudov | June 22, 2010 | Article
As oil in the Gulf of Mexico continues to gush, many Americans have ceased gushing over President Obama, mysteriously surprised he is functioning as a left-wing ideologue with no management competence. Why the surprise? This is akin to being shocked that Miami in July...
