by Marc H. Rudov | June 4, 2010 | Article
The barcode transformed supermarket checkout in the ’80s. Its primary benefit: increasing sales while decreasing the cost of sales. What a coincidence! That’s the same benefit — and objective — of a unique, compelling brand. We know what...
by Marc H. Rudov | April 13, 2010 | Article
Almost every company has a chief of marketing mulligans (CMM), the person responsible for its indecipherable value proposition, or brand. Who’s your CMM? The CMM is the exec who habitually treats marketing like a second cousin to sales, the one who believes any...
by Marc H. Rudov | February 18, 2010 | Article
Barack Obama has the biggest megaphone in the world. Yet, his message — big government, big socialism, big spending, big deficits, big debt, big taxes, and deference to terrorists — is falling on deaf, angry ears. ObamaCare? Dead. Global warming? A lie....
by Marc H. Rudov | October 25, 2009 | Article
Almost nothing in business shocks me like a CEO stating, with all seriousness, that fixing his company’s brand is not a top priority. Sadly, I hear this irresponsible refrain more frequently than you can fathom. Such a preposterous utterance means, of course,...
by Marc H. Rudov | August 14, 2009 | Article
My Cousin Vinny is one of the best movies of all time. Two college buddies, Bill Gambini and Stan Rothenstein, are arrested in Wazoo, Alabama, for a murder they didn’t commit. Vincent Gambini (Joe Pesci), a lawyer-cousin from Brooklyn with no litigation...
