by Marc H. Rudov | July 19, 2009 | Article
You are driving down a country road with a friend. A few hundred feet away, on the right-hand side, is a billboard. It doesn’t grab your attention, breaking the cardinal rule of billboards. As you edge closer, still unable to make out the message, you spot a...
by Marc H. Rudov | July 15, 2009 | Article
While earning an MBA at Boston University’s Graduate School of Management, I wrote a thesis for my advanced-finance course on the value of conglomerates — huge firms, like ITT, composed of unlike businesses. My quantitative analysis proved that such...
by Marc H. Rudov | July 5, 2009 | Article
Imagine Tiger Woods announcing that, because he won the US Open in 2008 and is ranked #1, he would win again in 2009. Tiger’s too smart for that (by the way, he didn’t win in 2009). He knows that presumption — resting on his laurels — would...
by Marc H. Rudov | June 15, 2009 | Article
Have you ever applied for a trademark? I have — to officially register my unique brand and protect it from copycats. That’s key to emerging from, and remaining above, the white noise. I succeeded in getting my trademark, thanks to my lawyer’s skill...
by Marc H. Rudov | May 28, 2009 | Article
It always astounds me when people opine that branding is for consumer products and that industrial purchases are made with pure logic. Neither opinion is even close to accurate. So, why would anyone attempt a “cerebral” sale? Good question. But, it happens...
