by Marc H. Rudov | August 15, 2008 | Article
It is said so often but usually ignored or trivialized: what drives a business is the customer. Not technology. Not economic conditions. The customer. It’s the customer, stupid. In one of my favorite Seinfeld episodes (“The Pitch”: first aired on...
by Marc H. Rudov | August 13, 2008 | Article
The classical definition of making a “good” investment is sinking capital into a person, product, property, service, or business entity expected to yield a return at least equal to that of alternative choices, comparable in risk and timeframe. Generally...
by Marc H. Rudov | August 6, 2008 | Article
Advertising — whether print, radio, TV, or Internet — has one purpose: compel the target customers to immediately purchase the underlying product or service. That’s it. Any desire to entertain or win awards via advertising is naïve disregard for...
by Marc H. Rudov | July 26, 2008 | Article
As you examine your life, what affects you most deeply about your best and worst paramours, jobs, bosses, songs, movies, paintings, victories, vacations, homes, and cars? Is it what you process mentally about them? Far from it. The exceptional people, escapades,...
by Marc H. Rudov | July 13, 2008 | Article
Not a day goes by without an article in the San Jose Mercury News, Wall Street Journal, BusinessWeek, Fortune, or Forbes erroneously equating a product to a market. There is no excuse for this. I constantly see incorrect references to the wireless market, the...
