by Marc H. Rudov | October 10, 2017 | Article
Unless you’re living under a rock, you likely know that The Weinstein Company (TWC) has ousted its cofounder and CEO, Harvey Weinstein. Reason: Sexual harassment of the highest order. Harvey has produced a plethora of notable movies, including The Crying Game,...
by Marc H. Rudov | August 31, 2017 | Article
IBM has experienced declining revenues for 21 straight quarters. Alas, as I’ve written previously, the amorphous company still doesn’t know why. As I’ve opined previously, in articles and in my latest book for CEOs — Brand Is Destiny: The...
by Marc H. Rudov | July 20, 2017 | Article
Much of America is hyperventilating over the growth of Amazon and its perceived power to destroy all brands and retail establishments. Why? Because of social media, people tend to be docile followers who avoid critical thinking and readily believe everything they read...
by Marc H. Rudov | July 11, 2017 | Article
George H. W. Bush lacked vision — one of the reasons he was a one-term president. In fact, when pressed about it, he retorted, “Oh, that vision thing.” Vision begets purpose and direction. I make a huge point in Brand Is Destiny: The Ultimate Bottom...
by Marc H. Rudov | June 8, 2017 | Article
Every year, freshmen and seniors in the USA take the Collegiate Learning Assessment Plus (CLA+), issued by the non-profit Council for Aid to Education. Its goal is to measure critical-thinking skills of students entering and leaving 200 institutions of “higher...
