by Marc H. Rudov | July 11, 2017 | Article
George H. W. Bush lacked vision — one of the reasons he was a one-term president. In fact, when pressed about it, he retorted, “Oh, that vision thing.” Vision begets purpose and direction. I make a huge point in Brand Is Destiny: The Ultimate Bottom...
by Marc H. Rudov | June 8, 2017 | Article
Every year, freshmen and seniors in the USA take the Collegiate Learning Assessment Plus (CLA+), issued by the non-profit Council for Aid to Education. Its goal is to measure critical-thinking skills of students entering and leaving 200 institutions of “higher...
by Marc H. Rudov | May 31, 2017 | Article
Complaints abound that CEOs of publicly traded enterprises are too obsessed with beating Wall Street’s expectations of quarterly earnings. By and large, chief executives, and the boards to which they report, are incented inimically, and pressured by financial...
by Marc H. Rudov | May 27, 2017 | Article
On May 26, 2017, Mark Zuckerberg, Facebook’s CEO, delivered the commencement address to the 366th class of elites at Harvard University. He disgraced himself. Zuckerberg advocated socialism — at the USA’s oldest and richest institution of higher...
by Marc H. Rudov | May 20, 2017 | Article
Product development is a critical function at every company. How it operates determines success or failure for CEOs, investors, and customers. How does it work at your company? Is it tactical or strategic? How do you know? Newsflash: If this function isn’t...
