by Marc H. Rudov | May 10, 2018 | Article
After 30 years, Best Buy has redesigned its logo as part of a rebranding effort. So what. According to Whit Alexander, newly minted chief marketing officer, “It’s really about building more aggressively toward serving customers and helping change lives...
by Marc H. Rudov | April 21, 2018 | Article
The CIO, or chief information officer, builds, grows, and maintains an enterprise’s IT (information technology) infrastructure. This web of pipes and access points serves employees, customers, investors, channels, and reporters — and must do so reliably,...
by Marc H. Rudov | October 10, 2017 | Article
Unless you’re living under a rock, you likely know that The Weinstein Company (TWC) has ousted its cofounder and CEO, Harvey Weinstein. Reason: Sexual harassment of the highest order. Harvey has produced a plethora of notable movies, including The Crying Game,...
by Marc H. Rudov | August 31, 2017 | Article
IBM has experienced declining revenues for 21 straight quarters. Alas, as I’ve written previously, the amorphous company still doesn’t know why. As I’ve opined previously, in articles and in my latest book for CEOs — Brand Is Destiny: The...
by Marc H. Rudov | July 20, 2017 | Article
Much of America is hyperventilating over the growth of Amazon and its perceived power to destroy all brands and retail establishments. Why? Because of social media, people tend to be docile followers who avoid critical thinking and readily believe everything they read...
