Intentionally Curbing Pittsburgh’s Growth

I grew up in Pittsburgh and graduated from Pitt’s engineering school. Then, I left Yinzertown for over four decades, spending most of that time in the Boston area and in Northern California. In those locales, I witnessed steady growth, via nonstop real-estate...

How to Brand & Sell Your Tech-Flex Building

Popping up here and there around America and elsewhere in the world are what people have been calling tech-flex buildings. Originally, a tech-flex building (TFB) was to be a configurable, shared space for startup companies. But, it hasn’t turned out that way: it’s too...

Rebranding the Strip District

A brand is an intangible, emotional connection between vendor and customers — not a product, a company, a name, or a logo. Successful companies, by definition, are adept at branding — regardless of industry, size, age, era, customer type, or geography....
 

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