by Marc H. Rudov | November 4, 2021 | Article
Popping up here and there around America and elsewhere in the world are what people have been calling tech-flex buildings. Originally, a tech-flex building (TFB) was to be a configurable, shared space for startup companies. But, it hasn’t turned out that way: it’s too...
by Marc H. Rudov | December 19, 2015 | Article
When I mention the word “branding” to the conventional CEO, it’s as though I’ve uttered colonoscopy. He’ll cringe, squirm, and exclaim, I did that last year and am good for a while. Don’t doubt me. Read my previous column,...
by Marc H. Rudov | August 7, 2014 | Article
Woody Allen had a funny standup bit in the ’60s, in which he suspected his appliances of conspiring against him while he slept. We laughed at his neurotic scenario because it was impossible and idiotic. Technologists are now feverishly working to make it...
by Marc H. Rudov | February 19, 2013 | Article
No entrepreneur can get through a day without someone asking, Do you have an elevator pitch? This, for the unenlightened, is a company description so concise that one can deliver it effectively and persuasively to a fellow elevator passenger before he exits to his...
by Marc H. Rudov | July 12, 2012 | Article
Self-Guided Actions Disney’s Sorcerer’s Apprentice, starring Mickey Mouse, is a perfect metaphor for losing control of your indirect channel. Many execs incorrectly refer to channel partners as customers, and this is part of the problem: channel partners...
