by Marc H. Rudov | December 25, 2015 | Article
It’s rare for a CEO to clock more than a few minutes of an investor pitch without getting the bottom-line question: What makes your enterprise scalable? Investors are so obsessed with scalability that they often overlook what drives it. Scalability is the...
by Marc H. Rudov | August 28, 2015 | Article
When venture capitalists invest in startup companies, they bankroll the founding teams, not their products. It’s about trust. Invariably, the executives will have to cope with, adapt to, and overcome unknowns, wrong assumptions, and marketplace vicissitudes....
by Marc H. Rudov | August 10, 2015 | Article
Getting lost while driving is an exasperating and maddening experience. We’ve all been there; we all hate it. Tempers flare. Schedules crumble. Time shrinks. Deals implode. Chaos abounds. Maps, which many can’t or won’t read, and GPS services exist...
by Marc H. Rudov | July 18, 2015 | Article
In the early ’80s, George Lois created one of the most memorable ad campaigns of all time: I Want My MTV. He inaugurated the TV music video and proved that strong branding rules. Now, 33 years later, I want my PTV: personal TV. What is PTV? TV delivered to me...
by Marc H. Rudov | February 25, 2015 | Article
RadioShack recently declared bankruptcy, and Sprint took over 1750 of its 4100 stores. Why? You may deem this a counterintuitive move: the Internet was supposed to obliterate bricks-and-mortar retailing. After all, Staples recently combined with Office Depot, because...
