by Marc H. Rudov | October 13, 2014 | Article
MSNBC’s brand is in the toilet. The left-leaning network is imploding, now trailing the flailing CNN. Yet, Phil Griffin, the president of MSNBC, said: “We have a good brand, a strong brand. But we’ve got to get outside Washington and open up our aperture a...
by Marc H. Rudov | February 1, 2014 | Article
NOTE: This Article Also Published @ AmericanThinker Branding is the art and science of articulating a unique message to a target market — regardless if the message is truthful or helpful. The key is this: If the people in that target market believe and feel the...
by Marc H. Rudov | December 21, 2013 | Article
NOTE: This Article Also Published @ AmericanThinker In his iconic book, The Seven Habits of Highly Effective People, Stephen R. Covey explained that, according to his research, the first 50 years of success literature in America was predicated on the character...
by Marc H. Rudov | November 15, 2012 | Article
NOTE: This Article Also Published @ AmericanThinker WorldNetDaily While listening to conservative pundits lamenting Mitt Romney’s defeat, incredulous that three million Republicans didn’t vote — ostensibly because the GOP (Grand Old Party) had failed to get out...
by Marc H. Rudov | August 10, 2012 | Article
On June 24th, Rupert Murdoch tweeted: “When is Romney going to look like a challenger? Seems to play everything safe, make no news except burn off Hispanics.” The essence of Mr. Murdoch’s observation: Mitt Romney has no brand. Proof of a powerful...
