How to ICE a Politician

As oil in the Gulf of Mexico continues to gush, many Americans have ceased gushing over President Obama, mysteriously surprised he is functioning as a left-wing ideologue with no management competence. Why the surprise? This is akin to being shocked that Miami in July...

Message vs. Megaphone

Barack Obama has the biggest megaphone in the world. Yet, his message — big government, big socialism, big spending, big deficits, big debt, big taxes, and deference to terrorists — is falling on deaf, angry ears. ObamaCare? Dead. Global warming? A lie....

Branding vs. Blending

My Cousin Vinny is one of the best movies of all time. Two college buddies, Bill Gambini and Stan Rothenstein, are arrested in Wazoo, Alabama, for a murder they didn’t commit. Vincent Gambini (Joe Pesci), a lawyer-cousin from Brooklyn with no litigation...

Do They Understand Your Brand?

More times than I care to remember, I’ve stood, totally baffled, before a piece of abstract sculpture. Here’s the typical scenario: After racking my brain to its limit, I scratch my head and ask everyone within earshot, “What is that?” Then, I...

Passing the Recession Test

For the CEO who, until now, has failed to create customer-validated differentiation in his company’s messaging, the current economic downturn will become the ultimate test of survival. Look around. Businesses are cutting expenses, laying off employees, and...
 

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