by Marc H. Rudov | March 4, 2013 | Article
Oxymoronic Term Corporations, hungry to increase top and bottom lines, are always on the hunt for ways to streamline the process of attracting prospects, converting them to customers, and retaining them as repeat customers. Some CEOs have deployed marketing-automation...
by Marc H. Rudov | February 19, 2013 | Article
No entrepreneur can get through a day without someone asking, Do you have an elevator pitch? This, for the unenlightened, is a company description so concise that one can deliver it effectively and persuasively to a fellow elevator passenger before he exits to his...
by Marc H. Rudov | December 11, 2012 | Article
Clarence Otis, CEO of Darden Restaurants, owner of Olive Garden and Red Lobster, recently experienced negative brand and earnings consequences from knocking Obamacare — as did the CEOs of Applebee’s and Papa John’s. They backpedaled afterwards. In...
by Marc H. Rudov | September 30, 2012 | Article
Generic Jargon Junkyard Recently, after judging yet another tech firm’s homepage incomprehensible, I received this mind-numbingly incompetent response from its founder: Branding? Why? Who cares? Do you realize we’re in the B2B [business-to-business] space?...
by Marc H. Rudov | September 21, 2012 | Article
Here’s pithy news that didn’t shock me at all: About three-quarters of venture-backed firms in the US fail, according to findings of Shikhar Ghosh, a senior lecturer at Harvard Business School. This number is three times higher than what’s usually...
