by Marc H. Rudov | August 10, 2012 | Article
On June 24th, Rupert Murdoch tweeted: “When is Romney going to look like a challenger? Seems to play everything safe, make no news except burn off Hispanics.” The essence of Mr. Murdoch’s observation: Mitt Romney has no brand. Proof of a powerful...
by Marc H. Rudov | August 6, 2012 | Article
Blind to Folly Silicon Valley has OCD: obsessive cloud disorder. No jargon occupies the Silicon Valley lexicon more than cloud computing — except social media and mobile. Cloud has become an absolute obsession, and a ridiculous one at that. The danger with...
by Marc H. Rudov | July 12, 2012 | Article
Self-Guided Actions Disney’s Sorcerer’s Apprentice, starring Mickey Mouse, is a perfect metaphor for losing control of your indirect channel. Many execs incorrectly refer to channel partners as customers, and this is part of the problem: channel partners...
by Marc H. Rudov | June 18, 2012 | Article
Recently, I met a founding partner of an up-and-coming law firm to discuss branding. “Isn’t success really all about word of mouth?” he asked. “Yes, but which word?” I replied. I continued: “If you don’t supply and manage the...
by Marc H. Rudov | March 11, 2012 | Article
Do you really think IBM’s commissioned salespeople walk into client sites to banter about a “smarter planet”? Not if they want to walk out with purchase orders. But, IBM’s series of TV spots would have you believe so. Can you imagine any board...
