by Marc H. Rudov | January 5, 2024 | Article
By DEIfiying its recently hired and newly ousted president, Claudine Gay, Harvard University has destroyed its brand. On December 15, 2022, the Harvard Corporation (fancy name for its board of trustees), led by billionaire Penny Pritzker, announced that it had...
by Marc H. Rudov | March 5, 2022 | Article
I grew up in Pittsburgh and graduated from Pitt’s engineering school. Then, I left Yinzertown for over four decades, spending most of that time in the Boston area and in Northern California. In those locales, I witnessed steady growth, via nonstop real-estate...
by Marc H. Rudov | November 4, 2021 | Article
Popping up here and there around America and elsewhere in the world are what people have been calling tech-flex buildings. Originally, a tech-flex building (TFB) was to be a configurable, shared space for startup companies. But, it hasn’t turned out that way: it’s too...
by Marc H. Rudov | February 25, 2020 | Article
There’s a section of Pittsburgh, Pennsylvania, overlying the Strip District and Lawrenceville, called Robotics Row. Many are hailing this patch as the new tech mecca of Pittsburgh. The impetus for this concentration of resources is Carnegie Mellon University....
by Marc H. Rudov | February 17, 2020 | Article
A brand is an intangible, emotional connection between vendor and customers — not a product, a company, a name, or a logo. Successful companies, by definition, are adept at branding — regardless of industry, size, age, era, customer type, or geography....
