Justify Your Artificial Intelligence

Increasingly, I hear one CEO after the other wax enthusiastic over artificial intelligence, or AI. AI is a system that does the “thinking” that humans do, or once did. When you call AT&T’s customer service, for example, the computer recognizes...

Did Huffington Post Really Rebrand?

The Huffington Post recently announced that it had “rebranded” itself as HuffPost, to signify the exit of its founder Arianna Huffington and accept how people generally refer to it. Recall that FedEx relabled itself, in 2000, from Federal Express, to...

Brand Pulls Strategy

Are you now creating a strategy to douse yet another fire or exploit an opportunity at your company? How will you decide what to construct? Frequently, I hear from CEOs and various consultants that they’re deeply involved in building a new strategy for something...

Conquer Social Mediapathy

When talking to my business colleagues, in every quarter, I hear a common complaint: there is a paucity of civility and courtesy in daily discourse. To wit: People no longer feel obligated to return phone calls and respond to emails — either in a timely manner...

Hacking Company Growth

Unless you dwell in a cave, you’ve noticed that the buzzword “growth hacking” is omnipresent in business articles, books, and seminars. This buzzword is counterproductive. Newsflash: Hack, as a noun and a verb, has a negative connotation. Growth...
 

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