by Marc H. Rudov | April 28, 2017 | Article
The Huffington Post recently announced that it had “rebranded” itself as HuffPost, to signify the exit of its founder Arianna Huffington and accept how people generally refer to it. Recall that FedEx relabled itself, in 2000, from Federal Express, to...
by Marc H. Rudov | April 19, 2017 | Article
Are you now creating a strategy to douse yet another fire or exploit an opportunity at your company? How will you decide what to construct? Frequently, I hear from CEOs and various consultants that they’re deeply involved in building a new strategy for something...
by Marc H. Rudov | November 1, 2016 | Article
When talking to my business colleagues, in every quarter, I hear a common complaint: there is a paucity of civility and courtesy in daily discourse. To wit: People no longer feel obligated to return phone calls and respond to emails — either in a timely manner...
by Marc H. Rudov | October 18, 2016 | Article
Unless you dwell in a cave, you’ve noticed that the buzzword “growth hacking” is omnipresent in business articles, books, and seminars. This buzzword is counterproductive. Newsflash: Hack, as a noun and a verb, has a negative connotation. Growth...
by Marc H. Rudov | September 29, 2016 | Article
The attitudes, actions, and culture on display at every enterprise, whether nonprofit or for-profit, originate at the top: from the CEO. Those actions, attitudes, and culture cumulatively form the organization’s brand. Your brand, like physical fitness, is...
