by Marc H. Rudov | September 29, 2016 | Article
The attitudes, actions, and culture on display at every enterprise, whether nonprofit or for-profit, originate at the top: from the CEO. Those actions, attitudes, and culture cumulatively form the organization’s brand. Your brand, like physical fitness, is...
by Marc H. Rudov | September 3, 2016 | Article
Every high-performing enterprise continuously rates its strengths, weaknesses, opportunities, and threats — all of which are both external and internal. This essential exercise, known commonly as the SWOT analysis, must be conducted objectively and honestly...
by Marc H. Rudov | July 5, 2016 | Article
Apple is in danger of decline. It’s ivory toroid, the under-construction future headquarters, is proof. When companies become inwardly focused, they unwittingly convert their windows of opportunity to mirrors of hubris — and cripple their branding...
by Marc H. Rudov | May 26, 2016 | Article
One of the reasons for Donald Trump’s popularity in the 2016 presidential race: he’s taken a sledge hammer to political correctness, or PC. If only other CEOs would be as outspoken. Most live in abject fear of disapproving, angry mobs. Political...
by Marc H. Rudov | May 13, 2016 | Article
It’s common for a CEO to hear the word “branding” and think, This is a job for my public-relations team. Mistake: PR is not branding. Branding sets your company’s direction and purpose — and prescribes its products, people, and processes....
