by Marc H. Rudov | May 3, 2016 | Article
At Macworld in 2007, Steve Jobs announced to his fans that, with the introduction of Apple TV and the iPhone, Apple Computer officially had become Apple. Diversifying the product portfolio was the public rationale for shortening the company name. Reality: Jobs had...
by Marc H. Rudov | April 25, 2016 | Article
Passengers on the Titanic most certainly felt that their captain was running a tight ship. Everything around them likely seemed tidy and orderly. Imagine the gleaming gears, shiny pistons, and well-trained men stoking the boilers in its state-of-the art engine room. A...
by Marc H. Rudov | April 6, 2016 | Article
When dealing with almost every company, we learn invariably that the proverbial right and left hands have never met. This repulses us. Such is true at electrical utilities, phone and cable companies, government agencies, retailers, and fledgling startups —...
by Marc H. Rudov | April 1, 2016 | Article
By most accounts, Donald Trump, owner of 17 courses, is an excellent golfer. And, of course, he brags about his skill: “I’ve won many club championships. Many. Frankly, if I had time to play more often, my handicap would be lower. I enjoy the competition. And, if I...
by Marc H. Rudov | March 23, 2016 | Article
CEOs frequently ask me how to increase awareness, specifically brand awareness. Such common lack of branding savvy in corporate boardrooms is the chief reason I wrote a book on branding just for CEOs. Newsflash: Increasing awareness is not your goal and is a total...
